Northern Sustainable Development Forum
HUMAN CAPITAL IN THE AI ERA
HUMAN CAPITAL IN THE AI ERA: DEMOGRAPHY • STRATEGIES • COMPETENCIES AND THE NEW REALITY OF LABOUR
Despite numerous concepts that analyze various aspects of economic behavior, there is a lack of scientific theories explaining the transformation of economic behavior of the indigenous peoples of the North living in the Russian Arctic at present. It is necessary to develop a new program to study the transformation of economic behavior and mechanisms providing a positive vector of the process under study, which would take into account the special conditions of life and the specifics of psychology of the Arctic indigenous peoples. The objective of this dispute is to present the unique indicators of economic behavior of the representatives of the researched social group, identified in 2019-2021 during the field research, and the theoretical research to the scientific community. Questioning and interviewing of more than 260 respondents, as well as the descriptive characteristics of life of the peoples doing traditional economy, allowed to identify the level of subjective well-being of the indigenous peoples of the Russian Arctic and to find links between the psychological time and economic attitudes. To find a model that sets a positive trend for the economic behavior transformation, the current and possible legal forms of organizing a traditional economy have been investigated.
The conclusions of the study allow to interpret the features of the formation and transformation of the economic behavior of the indigenous peoples; in the future they can be used in designing the models of economic behavior and the mechanisms that provide a positive trend, given the specifics of the indigenous peoples’ existence in the global information space and the "consumer society". In addition, it is possible to model and predict the behavior of indigenous peoples in various life situations through the types and determinants of the economic behavior.
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