The educational-advisory session “International experience in doing business in the field of reindeer husbandry and fishing” started within the Northern Sustainable Development Forum. Participants there acquired professional competences, which are necessary in order to open and develop their own businesses; they also got acquainted with the real practices of successful entrepreneurship.
As the press secretary of the Arctic Research Centre of the Academy of Science of the Republic of Sakha (Yakutia) reported, the main topics of a two-day seminar were characteristics of reindeer husbandry and fishing, products of these industries in the market, features of sales. More than 30 students of universities and colleges as well as people who directly work in these fields learnt how to identify potential business ideas, how to form and apply them to the current market and how to prepare business-concepts. Seminar participants got knowledge about the organization of the creative process in the development of business ideas, they were also taught to evaluate strengths and weaknesses of a particular business idea, which will help to make a basic description of business concepts and sales plans. For instance, there was an experience of Norway, where 40% of the country’s territory was allocated for reindeer husbandry, the livestock is 212 thousand deer, and the industry itself is highly innovative. Today, participants were told about the unique possibilities of food innovation. As we know, traditional food products of the northern peoples are in demand in the pan-European market. The goal of the seminar is a qualitative change in professional competencies, and the program of it included presentations by representatives of recognized international business schools and entrepreneurs who successfully implement their projects in Yakutia. During the session, the audience were addressed by Kjell Stokvik, Managing Director of the Centre for High North Logistics (CHNL), Bjorn Willy Amo, professor at the Northern University Business School (Norway), Erland Bulvaag, representative of Bodo Graduate School of Business, Egor Makarov, owner of the “Muus Haya” LTD, Nikolay Gabyshev, owner of the “RekaOzeroLes” LTD and others.